It’s been 15 years now since we exported our very first container of beer and we still have a bright long way to go. Our beers have established themselves in International markets with a solid presence in countries such as Réunion, Seychelles, Mayotte, UK, France, Kenya, Zambia, South Africa, Mayotte, China and Australia. Passion and commitment from our International Business Unit have steered the freshness of our products to exciting new horizons.
Our export strategy relies on mutual trust and long-lasting relationships to achieve fruitful results. We seek optimal performance in market execution, a delivery of world-class services and finally a strong commitment to building brand equity in the respective markets. We have established metrics for the evaluation of the supply chain service and installed several parameters to carry out a sustainable growth.
Our journey has barely started and there are a lot of opportunities to be grabbed. This year, we have the intention of achieving the American dream by entering the US market. The challenge is making PhoenixBev gain a global presence and we are more than eager to fulfill this.